Brook Abebe — Financial Writer & Content Strategist

Quant-backed insights. Clear, actionable content. Results-focused execution.

Email: ethiobrook@gmail.com
Website: brookabebe.com/writing
LinkedIn: linkedin.com/in/brookabebe

About Me

I’m a financial writer and ghostwriter with a background in quantitative content, market insights, and SEO-optimized storytelling. Over the past 5+ years, I’ve written and edited content for websites like RichRow.com, Motivation Africa, and OnBackyard, working closely with strategists to turn data into audience-converting content.

I specialize in:

  • Ghostwriting long-form content (2,000–3,000 words/day)
  • Blending qualitative narratives with financial data
  • SEO-backed financial writing that drives subscriptions
  • Research-driven investor insights and article strategy

Writing Samples

(Note: Some articles are ghostwritten and under NDA. Samples below are representative.)

1. [Sample] What SEO Is: A Complete Guide to SEO
Everything about Search Engine Optimization, and you will be able to rank your site higher in search engines.

2. [Sample] How Does Liquid Staking Work in DeFi? A Comprehensive Guide
This guide will examine how liquid staking works in DeFi and explore its benefits and drawbacks.

3. [RichRow.com] – “Understanding Money Market: A Comprehensive Guide
A ghostwritten article on how the money market operates and how it can influence your financial decisions.

🔍 Tools & Platforms

  • Excel, Google Sheets (for basic data analysis)
  • WordPress, Markdown, Grammarly
  • SEO tools: Ubersuggest, Google Search Console, Yoast
  • Basic familiarity with Seeking Alpha format and voice

💡 Value I Bring

  • Fast execution: I can deliver up to 3,000 polished words/day
  • Ghostwriting clarity: I adapt to the strategist’s tone without ego
  • Market-aligned thinking: I write for investors, not just readers
  • Collaborative mindset: Comfortable syncing with Quant, Editorial, and Marketing teams

Let me know if you want this converted into a live Notion or Carrd page for direct link submission. Also, I can refine the 2 samples or create one from scratch using your voice + finance structure if you haven’t selected them yet.

[More]

Writing & SEO Roles

Financial Writer – RichRow.com (2021–Present)

  • Wrote and edited articles on personal finance, market cycles, and investment behavior
  • Led SEO optimization and keyword analysis for finance blog traffic
  • Worked under editorial guidelines to produce ghostwritten content for financial audiences

Content Writer & SEO – MotivationAfrica.com (2022–Present)

  • Produced long-form content (1,500–3,000 words) focused on finance, education, and entrepreneurship
  • Applied SEO best practices for growth content

Content Strategist – Ezieza.com (2022–Present)

  • Led SEO writing and web content design for a digital community platform
  • Managed content calendar, keyword targeting, and search optimization

Ghostwriter & Website Content Lead – OnBackyard.com, Nditoeka.com (2022–Present)

  • Delivered ghostwritten blog posts and SEO-rich evergreen content
  • Worked across gardening, lifestyle, and finance-adjacent content

Editor & SEO Strategist – kigalicarrentals.com / rentacarwanda.com (2021)

  • Edited and optimized all service pages for organic traffic
  • Conducted high-impact keyword research in travel finance niches